Privacy Policy
Last updated 2026-09-24
Baby Steps ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services located at ivf.clinic (the "Service").
1. Information We Collect
1.1 Information You Provide
The Service can be browsed without an account. If you create one, we collect:
- Personal Identification Information: Email address and given name
- Health-Related Information: Age, fertility diagnosis, stimulation type, donor egg usage status, fresh/frozen embryo preferences, and other fertility-related data you provide to compute estimated success rate intervals
- Saved Clinics: The clinics you add to your favorites list
1.2 Information Collected Automatically
We may collect certain information automatically when you use our Service:
- Usage Data: How you interact with our Service, pages visited, features used
- Device Information: IP address, browser type, operating system, device identifiers
- Analytics Data: We use PostHog to understand how visitors use the Service. Analytics cookies are optional; if you decline them in the cookie banner we do not load analytics for you.
1.3 Cookies
We use cookies that are strictly necessary to operate the Service, including keeping you signed in. Analytics cookies are optional and are set only if you accept them. You can change your choice at any time using the "Cookie preferences" link in the footer.
2. How We Use Your Information
We use your information to:
- Provide and improve our Service
- Compute estimated success rate intervals for your profile
- Keep you signed in and remember your saved clinics and view settings
- Send service updates and administrative communications
- Analyze usage patterns to improve our Service
- Comply with legal obligations
2.1 Health Information Use
Your health-related information is used solely to:
- Compute estimated success rate intervals for your profile
- Provide clinic comparisons relevant to your situation
- Improve our prediction models (in aggregated, anonymized form)
3. Information Sharing and Disclosure
3.1 We Do Not Sell Your Information
We do not sell, trade, or rent your personal information to third parties.
3.2 Service Providers
We may share your information with trusted service providers who assist us in operating our Service:
- Hosting and Infrastructure: Vercel (hosting), Supabase (database and authentication)
- Analytics: PostHog (only when you have accepted analytics cookies)
These providers are contractually required to protect your information and use it only for the services they provide to us.
3.3 Legal Requirements
We may disclose your information if required by law or in good faith belief that such disclosure is necessary to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Protect the rights, property, or safety of our users or others
4. Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
Data is encrypted in transit and at rest.
5. Data Retention
We retain your account information for as long as your account exists, so that your saved clinics and settings are there when you return.
Data Deletion Rights
You have the right to request deletion of your personal information. To exercise this right, please contact us using the information provided below with "Data Deletion Request" in the subject line.
Important considerations regarding data deletion:
- We will process valid deletion requests within 45 days
- Some information may be retained as legally required
- Deletion will remove your saved clinics and settings
- We may retain anonymized, aggregated data for research and service improvement purposes
- Technical limitations may require reasonable time to complete deletion across all systems
We will confirm receipt of your deletion request and notify you upon completion.
6. Your Rights and Choices
Account Information
You can update your account information by logging into your account or contacting us.
Communications
You can opt out of non-essential communications, but we may still send you service-related updates necessary for your account.
State Privacy Rights
Depending on your location, you may have additional rights regarding your personal information, including:
- Right to know what personal information we collect
- Right to request deletion of personal information
- Right to opt-out of certain data processing
- Right to non-discrimination for exercising privacy rights
7. Children's Privacy
Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.
8. International Users
Our Service is hosted in the United States. If you are accessing our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.
9. Third-Party Links
Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the new Privacy Policy on our website
- Sending you an email notification (if you have an account)
- Providing notice through our Service
Your continued use of our Service after the effective date of the revised Privacy Policy constitutes acceptance of the changes.
11. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Baby Steps
Email: contact@makebabysteps.com
Address: 446 SW Valeria View Dr, Apt 108, 97725
For specific privacy-related requests, please include "Privacy Request" in your email subject line.
12. Delaware Privacy Rights
As a Delaware corporation, we comply with the Delaware Personal Data Privacy Act (DPDPA), effective January 1, 2025. Delaware residents have specific rights regarding their personal information:
- Right to Know: Request information about the categories of personal information we collect and how we use it
- Right of Access: Request a copy of the personal information we maintain about you
- Right to Correct: Request correction of inaccurate personal information
- Right to Delete: Request deletion of your personal information (subject to legal and business exceptions)
- Right to Data Portability: Request your personal information in a portable format
- Right to Opt-Out: Opt-out of certain processing activities
To exercise any of these rights, please contact us at contact@makebabysteps.com with "Delaware Privacy Rights Request" in the subject line. We will respond to your request within the timeframe required by Delaware law. We will not discriminate against you for exercising your privacy rights under Delaware law.
This Privacy Policy is effective as of 2026-09-24 and was last updated on 2026-09-24.