Privacy Policy

Last Updated: May 25, 2025

Baby Steps ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services located at ivf.clinic (the "Service").

1. Information We Collect

1.1 Information You Provide

When you create an account or use our personalized services, we collect:

Personal Identification Information: Email address and given name
Health-Related Information: Age, fertility diagnosis, donor egg usage status, fresh/frozen embryo preferences, and other fertility-related data you provide for personalized predictions

1.2 Information Collected Automatically

We may collect certain information automatically when you use our Service:

Usage Data: How you interact with our Service, pages visited, features used
Device Information: IP address, browser type, operating system, device identifiers
Analytics Data: We may implement Google Analytics to understand how users interact with our Service

1.3 Free vs. Paid Services

Free Services: You can use our general prediction calculator without creating an account
Paid Services: Personalized predictions and premium features require account creation and additional information

2. How We Use Your Information

We use your information to:

Provide and improve our fertility prediction services
Create personalized success rate predictions
Process payments for paid services
Send service updates and administrative communications
Analyze usage patterns to improve our Service
Comply with legal obligations

2.1 Health Information Use

Your health-related information is used solely to:

Generate personalized fertility success predictions
Provide clinic comparisons relevant to your situation
Improve our prediction models (in aggregated, anonymized form)

3. Information Sharing and Disclosure

3.1 We Do Not Sell Your Information

We do not sell, trade, or rent your personal information to third parties.

3.2 Service Providers

We may share your information with trusted service providers who assist us in operating our Service:

Hosting and Infrastructure: Vercel (hosting), Supabase (database and authentication)
Analytics: Google Analytics (when implemented)
Payment Processing: Payment processors for paid services

These providers are contractually required to protect your information and use it only for the services they provide to us.

3.3 Legal Requirements

We may disclose your information if required by law or in good faith belief that such disclosure is necessary to:

Comply with legal processes or government requests
Protect our rights, property, or safety
Protect the rights, property, or safety of our users or others

4. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

5. Data Retention

5.1 Retention Period

We retain your personal information indefinitely to:

Provide ongoing personalized predictions
Improve our services and prediction accuracy
Honor lifelong access promises for Premium subscribers

5.2 Data Deletion Rights

You have the right to request deletion of your personal information. To exercise this right, please contact us using the information provided below with "Data Deletion Request" in the subject line.

Important considerations regarding data deletion:

We will process valid deletion requests within 45 days
Some information may be retained as legally required (e.g., payment records for tax compliance)
Deletion may result in loss of access to personalized services and premium features
We may retain anonymized, aggregated data for research and service improvement purposes
Technical limitations may require reasonable time to complete deletion across all systems

We will confirm receipt of your deletion request and notify you upon completion.

6. Your Rights and Choices

6.1 Account Information

You can update your account information by logging into your account or contacting us.

6.2 Communications

You can opt out of non-essential communications, but we may still send you service-related updates necessary for your account.

6.3 State Privacy Rights

Depending on your location, you may have additional rights regarding your personal information, including:

Right to know what personal information we collect
Right to request deletion of personal information
Right to opt-out of certain data processing
Right to non-discrimination for exercising privacy rights

7. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

8. International Users

Our Service is hosted in the United States. If you are accessing our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

9. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Medical Information Security

Given the sensitive nature of fertility and health information:

We implement additional security measures for health-related data
Access to your health information is limited to authorized personnel only
We do not share your individual health information with third parties except as described in this policy
All health data is encrypted both in transit and at rest

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

Posting the new Privacy Policy on our website
Sending you an email notification (if you have an account)
Providing notice through our Service

Your continued use of our Service after the effective date of the revised Privacy Policy constitutes acceptance of the changes.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Baby Steps
Email: support@ivf.clinic
Address: 446 SW Valeria View Dr, Apt 108, 97725

For specific privacy-related requests, please include "Privacy Request" in your email subject line.

14. Delaware Privacy Rights

As a Delaware corporation, we comply with the Delaware Personal Data Privacy Act (DPDPA), effective January 1, 2025. Delaware residents have specific rights regarding their personal information:

14.1 Consumer Rights Under Delaware Law

Right to Know: Request information about the categories of personal information we collect and how we use it
Right of Access: Request a copy of the personal information we maintain about you
Right to Correct: Request correction of inaccurate personal information
Right to Delete: Request deletion of your personal information (subject to legal and business exceptions)
Right to Data Portability: Request your personal information in a portable format
Right to Opt-Out: Opt-out of certain processing activities

14.2 How to Exercise Your Rights

To exercise any of these rights, please contact us at support@ivf.clinic with "Delaware Privacy Rights Request" in the subject line. We will respond to your request within the timeframe required by Delaware law.

14.3 Non-Discrimination

We will not discriminate against you for exercising your privacy rights under Delaware law.

This Privacy Policy is effective as of May 25, 2025 and was last updated on May 25, 2025.